Hello
Celina
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Day 2 · 13:55–14:25
More Than an App: Re-imagining Membership at the LEGO Group
How LEGO moved from viewing membership as a CRM channel to treating members as a core brand…
Aaron Mitchell; Myrthe van Dieijen
Day 1 · 12:20–12:50
The Engineering Decisions No One Talks About in Loyalty
The engineering realities behind scaling a global loyalty proposition, including trade-offs…
Jip Koudijs
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
you requested to meet with this partner
Why Matched
Braze fits your objective to increase retention and repeat purchase through customer engagement platform and journey orchestration.
Antavo
you requested to meet with this partner
Why Matched
With Antavo, examine programme management and ask for evidence of its practical impact.
Bloomreach
you requested to meet with this partner
Why Matched
Worth meeting because its customer data activation and personalisation could help you improve the relevance and personalisation of offers.
Peer Conversations
People we think you should connect with
Kitty Santandreu-Römer
Senior CRM and Loyalty Manager
B&B Hotels Germany GmbH
Why Matched
You and Kitty Santandreu-Römer both identified integrating loyalty with CRM, CDP, POS and payment systems as a current challenge. Their Senior CRM and Loyalty Manager perspective at B&B Hotels Germany GmbH should make this a practical peer exchange.
Conversation Starter
Ask Kitty how they are approaching integrating loyalty with CRM, CDP, POS and payment systems at B&B Hotels Germany GmbH and what they would do differently.
Elena Frangi
Head of Global CRM & Loyalty
KIKO Milano
Why Matched
Elena Frangi is also working through the challenge of scaling personalisation without losing relevance. Their experience as Head of Global CRM & Loyalty at KIKO Milano gives you useful ground to compare approaches.
Conversation Starter
Which measure guides KIKO Milano's CRM decisions? Ask Elena for an example.
Ana Yallouz
CRM and Merchandising Manager
Philips
Why Matched
This match connects you with Ana Yallouz, whose work as CRM and Merchandising Manager at Philips is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Ana which actions are helping them improve the relevance and personalisation of offers at Philips and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
