Hello
Caz
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Epsilon
you requested to meet with this partner
Why Matched
Epsilon fits your objective to grow customer lifetime value through loyalty platform & services and customer data & identity.
Bloomreach
you requested to meet with this partner
Why Matched
For your objective to increase retention and repeat purchase, Bloomreach's customer data activation and personalisation are particularly relevant.
Braze
you requested to meet with this partner
Why Matched
Worth meeting because its customer engagement platform and journey orchestration could help you improve the relevance and personalisation of offers.
Peer Conversations
People we think you should connect with
Arina Zhalnina
Senior Lifecycle Marketing Manager
TripleTen
Why Matched
You and Arina Zhalnina both identified scaling personalisation without losing relevance as a current challenge. Their Senior Lifecycle Marketing Manager perspective at TripleTen should make this a practical peer exchange.
Conversation Starter
Ask Arina how they are approaching scaling personalisation without losing relevance at TripleTen and what they would do differently.
Ezgi Ozer
Global CoE Direct Consumer Activation & 1PD Lead
PepsiCo
Why Matched
Ezgi Ozer is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Global CoE Direct Consumer Activation & 1PD Lead at PepsiCo gives you useful ground to compare approaches.
Conversation Starter
Which measure guides PepsiCo's CRM decisions? Ask Ezgi for an example.
Irma Ascione
Global Digital Content Specialist
Dr. Schär AG / SPA
Why Matched
A relevant peer connection because Irma Ascione shares your challenge around delivering loyalty priorities with limited resources and capacity and brings the perspective of a Global Digital Content Specialist at Dr. Schär AG / SPA.
Conversation Starter
Ask Irma where Dr. Schär AG / SPA has faced the hardest customer trade-off.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
