Hello
Alessandro
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 16:15–16:35
The Statistician and the Machine Reloaded
A debate on prediction versus understanding, personalisation versus discovery, convenience…
Eva Molsich; L.A.I.L.A.
Your Conversation Hub
Scale Personalisation
Relevant to improving customer data and the single customer view.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Bloomreach
you requested to meet with this partner
Why Matched
Bloomreach fits your objective to increase retention and repeat purchase through customer data activation and personalisation.
Braze
you requested to meet with this partner
Why Matched
For your objective to increase customer engagement and programme usage, Braze's customer engagement platform and journey orchestration are particularly relevant.
Epsilon
you requested to meet with this partner
Why Matched
Worth meeting because its loyalty platform & services and customer data & identity could help you grow customer lifetime value.
Peer Conversations
People we think you should connect with
Rudi Claassen
CRM & Email Marketing Manager
Harman Consumer Netherlands
Why Matched
You and Rudi Claassen both identified proving loyalty's incremental commercial impact as a current challenge. Their CRM & Email Marketing Manager perspective at Harman Consumer Netherlands should make this a practical peer exchange.
Conversation Starter
Ask Rudi how they are approaching proving loyalty's incremental commercial impact at Harman Consumer Netherlands and what they would do differently.
Gizem Turan Pazar
Sr. Director, Commercial Strategy
PepsiCo Europe
Why Matched
Gizem Turan Pazar is also working through the challenge of improving data quality, identity and the single customer view. Their experience as Sr. Director, Commercial Strategy at PepsiCo Europe gives you useful ground to compare approaches.
Conversation Starter
Which measure guides PepsiCo Europe's CRM decisions? Ask Gizem for an example.
Carolien Hotting
Lead Brand, Design & Loyalty
Etos B.V.
Why Matched
This match connects you with Carolien Hotting, whose work as Lead Brand, Design & Loyalty at Etos B.V. is also focused on how to increase retention and repeat purchase.
Conversation Starter
Ask Carolien which actions are helping them increase retention and repeat purchase at Etos B.V. and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
