Hello

Celien

Here's your personalised Success Guide for TBH Loyalty™ this year.

You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you

Your Recommended Sessions

The sessions we think you’ll find most relevant

Day 1 · 09:55–10:25

Beyond Campaigns: Building CRM Into a Commercial Growth Engine

How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…

Karan Gupta

Day 1 · 11:35–12:05

How to Build a Growth Marketing Function Grounded in Retention

How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…

Farrukh Zafar

Day 2 · 09:45–10:15

Did Customers Forget About Loyalty Programs? Or YOU?

Why loyalty programmes need to be continually iterable as customer expectations change, with…

Zsuzsa Kecsmar; Lukas Savetun

Your Conversation Hub

Engage and Reward Customer

Relevant to proving the commercial impact of loyalty.
Based on your answers, we suggest spending most of your networking time at the Engage and Reward Customer Hub, where you can meet peers working towards similar objectives. Follow the Engage and Reward Customer flag!

Recommended for You

Sponsors and Partners you may like to meet

Adjoe
you requested to meet with this partner

Why Matched

Adjoe fits your objective to increase customer engagement and programme usage through rewarded gaming and app engagement.

Apadmi
Recommended

Why Matched

Ask Apadmi for a concrete example of app ux & design in use.

Loyal Guru
Recommended

Why Matched

With Loyal Guru, examine gamification and ask for evidence of its practical impact.

Peer Conversations

People we think you should connect with

Erin Dixon

Customer Lifeycle Manager
Miele X

Why Matched

You and Erin Dixon both identified integrating loyalty with CRM, CDP, POS and payment systems as a current challenge. Their Customer Lifeycle Manager perspective at Miele X should make this a practical peer exchange.

Conversation Starter

Ask Erin how they are approaching integrating loyalty with CRM, CDP, POS and payment systems at Miele X and what they would do differently.

Julia Willers

Senior CRM Manager
Douglas

Why Matched

Julia Willers is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Senior CRM Manager at Douglas gives you useful ground to compare approaches.

Conversation Starter

Which measure guides Douglas's CRM decisions? Ask Julia for an example.

Bruna Mikan

Member Benefits and Rewards Manager
ASICS

Why Matched

This match connects you with Bruna Mikan, whose work as Member Benefits and Rewards Manager at ASICS is also focused on how to grow customer lifetime value.

Conversation Starter

Ask Bruna which actions are helping them grow customer lifetime value at ASICS and how they measure progress.

Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.