Tatiana Novoselova
Group Head of Customer Analytics | Loyalty, Personalisation & CRM
TUI
Why Matched
Tatiana Novoselova is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Group Head of Customer Analytics | Loyalty, Personalisation & CRM at TUI gives you useful ground to compare approaches.
Conversation Starter
Which measure guides TUI's CRM decisions? Ask Tatiana for an example.