Hello
Eray
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 2 · 13:55–14:25
More Than an App: Re-imagining Membership at the LEGO Group
How LEGO moved from viewing membership as a CRM channel to treating members as a core brand…
Aaron Mitchell; Myrthe van Dieijen
Day 2 · 09:45–10:15
Did Customers Forget About Loyalty Programs? Or YOU?
Why loyalty programmes need to be continually iterable as customer expectations change, with…
Zsuzsa Kecsmar; Lukas Savetun
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Capillary
you requested to meet with this partner
Why Matched
Capillary fits your objective to increase retention and repeat purchase through enterprise loyalty platform and loyalty management.
Epsilon
you requested to meet with this partner
Why Matched
For your objective to improve the relevance and personalisation of offers, Epsilon's loyalty platform & services and customer data & identity are particularly relevant.
Adjoe
you requested to meet with this partner
Why Matched
Worth meeting because its rewarded gaming and app engagement could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Arina Zhalnina
Senior Lifecycle Marketing Manager
TripleTen
Why Matched
You and Arina Zhalnina both identified scaling personalisation without losing relevance as a current challenge. Their Senior Lifecycle Marketing Manager perspective at TripleTen should make this a practical peer exchange.
Conversation Starter
Ask Arina how they are approaching scaling personalisation without losing relevance at TripleTen and what they would do differently.
Anna Lazarenko
CRM Manager, Lifecycle
Crocs
Why Matched
Anna Lazarenko's priorities at Crocs include the same goal to improve the relevance and personalisation of offers, making their CRM Manager, Lifecycle experience directly relevant to you.
Conversation Starter
Ask Anna which actions are helping them improve the relevance and personalisation of offers at Crocs and how they measure progress.
Ekaterina Sytova
CRM Lifecycle Marketing Manager
Uber
Why Matched
A relevant peer connection because Ekaterina Sytova shares your challenge around delivering loyalty priorities with limited resources and capacity and brings the perspective of a CRM Lifecycle Marketing Manager at Uber.
Conversation Starter
Ask Ekaterina where Uber has faced the hardest customer trade-off.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
