Hello
Eveline
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Day 2 · 13:55–14:25
More Than an App: Re-imagining Membership at the LEGO Group
How LEGO moved from viewing membership as a CRM channel to treating members as a core brand…
Aaron Mitchell; Myrthe van Dieijen
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
Recommended
Why Matched
Braze fits your objective to improve the relevance and personalisation of offers through customer engagement platform and journey orchestration.
Capillary
Recommended
Why Matched
For your objective to grow customer lifetime value, Capillary's enterprise loyalty platform and loyalty management are particularly relevant.
Insider
Recommended
Why Matched
Worth meeting because its aI customer engagement and journey orchestration could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Neha Taneja
VP CRM
Atolls
Why Matched
You and Neha Taneja both identified scaling personalisation without losing relevance as a current challenge. Their VP CRM perspective at Atolls should make this a practical peer exchange.
Conversation Starter
Ask Neha how they are approaching scaling personalisation without losing relevance at Atolls and what they would do differently.
Brigitte Schneeberger
Customer Engagement and Loyalty manager
IKEA
Why Matched
Brigitte Schneeberger is also working through the challenge of sustaining customer engagement and programme participation. Their experience as Customer Engagement and Loyalty manager at IKEA gives you useful ground to compare approaches.
Conversation Starter
Which measure guides IKEA's CRM decisions? Ask Brigitte for an example.
joey lai
Global Loyalty Lead
Inter IKEA Group
Why Matched
This match connects you with joey lai, whose work as Global Loyalty Lead at Inter IKEA Group is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask joey which actions are helping them improve the relevance and personalisation of offers at Inter IKEA Group and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
