Hello
Irmina
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Insider
you requested to meet with this partner
Why Matched
Insider fits your objective to increase retention and repeat purchase through aI customer engagement and journey orchestration.
Antavo
you requested to meet with this partner
Why Matched
For your objective to launch or scale a loyalty programme, Antavo's enterprise loyalty platform and programme management are particularly relevant.
Bond
you requested to meet with this partner
Why Matched
With Bond, examine customer experience and ask for evidence of its practical impact.
Peer Conversations
People we think you should connect with
Alina Cahill
Head of product – Loyalty
Zalando
Why Matched
You and Alina Cahill both identified scaling personalisation without losing relevance as a current challenge. Their Head of product - Loyalty perspective at Zalando should make this a practical peer exchange.
Conversation Starter
Ask Alina how they are approaching scaling personalisation without losing relevance at Zalando and what they would do differently.
Evi Deberling
Global Automation & Loyalty Manager
Dr. Schär AG / SPA
Why Matched
Evi Deberling is also working through the challenge of sustaining customer engagement and programme participation. Their experience as Global Automation & Loyalty Manager at Dr. Schär AG / SPA gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Dr. Schär AG / SPA's CRM decisions? Ask Evi for an example.
Saurabh Nigam
Director Membership
adidas
Why Matched
This match connects you with Saurabh Nigam, whose work as Director Membership at adidas is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Saurabh which actions are helping them improve the relevance and personalisation of offers at adidas and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
