Hello
Jamill
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 10:15–10:35
The CRM Director’s AI Identity Crisis
An account of leading CRM while AI changes tools, expectations and roadmaps faster than teams…
Maria Moreau
Your Conversation Hub
Scale Personalisation
Relevant to your priority of improving personalisation and relevance.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Insider
you requested to meet with this partner
Why Matched
Insider fits your objective to improve the relevance and personalisation of offers through aI customer engagement and journey orchestration.
Bloomreach
you requested to meet with this partner
Why Matched
Bloomreach offers a different lens on personalisation; test whether it fits your remit.
Braze
you requested to meet with this partner
Why Matched
Worth meeting because its customer engagement platform and journey orchestration could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Alexis Visetti
Acquisition & Subscription Lifecycle Lead
Nespresso
Why Matched
You and Alexis Visetti both identified sustaining customer engagement and programme participation as a current challenge. Their Acquisition & Subscription Lifecycle Lead perspective at Nespresso should make this a practical peer exchange.
Conversation Starter
Ask Alexis how they are approaching sustaining customer engagement and programme participation at Nespresso and what they would do differently.
Raquel Cruz Falgueras
Senior CRM Email Marketing Specialist
New Balance
Why Matched
Raquel Cruz Falgueras is also working through the challenge of integrating loyalty with CRM, CDP, POS and payment systems. Their experience as Senior CRM Email Marketing Specialist at New Balance gives you useful ground to compare approaches.
Conversation Starter
Which measure guides New Balance's CRM decisions? Ask Raquel for an example.
Iris van Hees
Head of CRM & Loyalty
Samsung Electronics Benelux
Why Matched
A relevant peer connection because Iris van Hees shares your challenge around securing internal ownership and stakeholder alignment and brings the perspective of a Head of CRM & Loyalty at Samsung Electronics Benelux.
Conversation Starter
What would Iris prioritise next in the Head of CRM & Loyalty role at Samsung Electronics Benelux?
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
