Hello
Joana
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 11:35–12:05
Every Visit Counts: Merging Stored Value Mechanics into Loyalty Ecosystems
How stored value can become part of the loyalty engine to encourage more frequent visits…
Stuart Boon; Ben Jones
Your Conversation Hub
Build Loyalty
Relevant to your focus on stronger, ongoing customer engagement.
Based on your answers, we suggest spending most of your networking time at the Build Loyalty Hub, where you can meet peers working towards similar objectives. Follow the Build Loyalty flag!
Recommended for You
Sponsors and Partners you may like to meet
Eagle Eye
Recommended
Why Matched
Eagle Eye fits your objective to increase retention and repeat purchase through enterprise loyalty platform and promotions.
Bilendi
Recommended
Why Matched
For your objective to increase customer engagement and programme usage, Bilendi's loyalty platform and cRM & automation are particularly relevant.
Braze
Recommended
Why Matched
Ask Braze for a concrete example of lifecycle messaging in use.
Peer Conversations
People we think you should connect with
Kaymir Stark
CRM & Membership owner
Decathlon
Why Matched
You and Kaymir Stark both identified sustaining customer engagement and programme participation as a current challenge. Their CRM & Membership owner perspective at Decathlon should make this a practical peer exchange.
Conversation Starter
Ask Kaymir how they are approaching sustaining customer engagement and programme participation at Decathlon and what they would do differently.
Sophie Morshuis
Lifecycle Lead
Nespresso
Why Matched
Sophie Morshuis is also working through the challenge of making the loyalty proposition more distinctive. Their experience as Lifecycle Lead at Nespresso gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Nespresso's CRM decisions? Ask Sophie for an example.
Ying Ye
CRM manager
Shell
Why Matched
This match connects you with Ying Ye, whose work as CRM manager at Shell is also focused on how to increase retention and repeat purchase.
Conversation Starter
Ask Ying which actions are helping them increase retention and repeat purchase at Shell and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
