Hello
Julie
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Your Conversation Hub
Build Loyalty
Relevant to your focus on stronger, ongoing customer engagement.
Based on your answers, we suggest spending most of your networking time at the Build Loyalty Hub, where you can meet peers working towards similar objectives. Follow the Build Loyalty flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
you requested to meet with this partner
Why Matched
Braze fits your objective to improve the relevance and personalisation of offers through customer engagement platform and journey orchestration.
Insider
you requested to meet with this partner
Why Matched
For your objective to increase customer engagement and programme usage, Insider's aI customer engagement and journey orchestration are particularly relevant.
Bloomreach
you requested to meet with this partner
Why Matched
Compare Bloomreach's marketing automation with your current way of working.
Peer Conversations
People we think you should connect with
Yolaine Chabernaud-Petiteau
Product area manager Loyalty
IKEA
Why Matched
You and Yolaine Chabernaud-Petiteau both identified scaling personalisation without losing relevance as a current challenge. Their Product area manager Loyalty perspective at IKEA should make this a practical peer exchange.
Conversation Starter
Ask Yolaine how they are approaching scaling personalisation without losing relevance at IKEA and what they would do differently.
joey lai
Global Loyalty Lead
Inter IKEA Group
Why Matched
joey lai is also working through the challenge of sustaining customer engagement and programme participation. Their experience as Global Loyalty Lead at Inter IKEA Group gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Inter IKEA Group's CRM decisions? Ask joey for an example.
Maddie Hight
Ecommerce Manager
O My Bag Amsterdam
Why Matched
This match connects you with Maddie Hight, whose work as Ecommerce Manager at O My Bag Amsterdam is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Maddie which actions are helping them improve the relevance and personalisation of offers at O My Bag Amsterdam and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
