Hello
Katiana
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Day 2 · 10:15–10:35
The CRM Director’s AI Identity Crisis
An account of leading CRM while AI changes tools, expectations and roadmaps faster than teams…
Maria Moreau
Your Conversation Hub
Scale Personalisation
Relevant to your priority of improving personalisation and relevance.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Eagle Eye
Recommended
Why Matched
Eagle Eye fits your objective to increase retention and repeat purchase through enterprise loyalty platform and promotions.
Bloomreach
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Bloomreach's customer data activation and personalisation are particularly relevant.
Insider
Recommended
Why Matched
Worth meeting because its aI customer engagement and journey orchestration could help you capture richer first-party customer data.
Peer Conversations
People we think you should connect with
Eugénie PUGET_GRIFFIOEN
Senior Retention Marketer
Paula’s Choice
Why Matched
You and Eugénie PUGET_GRIFFIOEN both identified proving loyalty's incremental commercial impact as a current challenge. Their Senior Retention Marketer perspective at Paula's Choice should make this a practical peer exchange.
Conversation Starter
Ask Eugénie how they are approaching proving loyalty's incremental commercial impact at Paula's Choice and what they would do differently.
Maik Boeckmann
CRM Loyalty Manager
Miele
Why Matched
Maik Boeckmann is also working through the challenge of sustaining customer engagement and programme participation. Their experience as CRM Loyalty Manager at Miele gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Miele's CRM decisions? Ask Maik for an example.
Hélène Hickey
Senior Manager CRM
adidas
Why Matched
This match connects you with Hélène Hickey, whose work as Senior Manager CRM at adidas is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Hélène which actions are helping them improve the relevance and personalisation of offers at adidas and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
