Hello
Laura
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 16:15–16:35
The Statistician and the Machine Reloaded
A debate on prediction versus understanding, personalisation versus discovery, convenience…
Eva Molsich; L.A.I.L.A.
Day 2 · 13:55–14:25
More Than an App: Re-imagining Membership at the LEGO Group
How LEGO moved from viewing membership as a CRM channel to treating members as a core brand audience
Aaron Mitchell; Myrthe van Dieijen
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Insider
Recommended
Why Matched
Insider fits your objective to improve the relevance and personalisation of offers through aI customer engagement and journey orchestration.
Bilendi
Recommended
Why Matched
For your objective to increase customer engagement and programme usage, Bilendi's loyalty platform and cRM & automation are particularly relevant.
Bloomreach
Recommended
Why Matched
Bloomreach offers a different lens on marketing automation; test whether it fits your remit.
Peer Conversations
People we think you should connect with
Marta Dragovic
Senior Manager Membership Proposition & Offer
The LEGO Group
Why Matched
You and Marta Dragovic both identified scaling personalisation without losing relevance as a current challenge. Their Senior Manager Membership Proposition & Offer perspective at The LEGO Group should make this a practical peer exchange.
Conversation Starter
Ask Marta how they are approaching scaling personalisation without losing relevance at The LEGO Group and what they would do differently.
Millie Muir
Digital Marketing Manager
Yeo Valley Organic
Why Matched
Millie Muir is also working through the challenge of sustaining customer engagement and programme participation. Their experience as Digital Marketing Manager at Yeo Valley Organic gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Yeo Valley Organic's CRM decisions? Ask Millie for an example.
Sulhie Rafet
Senior CRM Marketer
NextEnergy
Why Matched
A relevant peer connection because Sulhie Rafet shares your challenge around improving data quality, identity and the single customer view and brings the perspective of a Senior CRM Marketer at NextEnergy.
Conversation Starter
Ask Sulhie where NextEnergy has faced the hardest customer trade-off.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
