Hello

Maurice

Here's your personalised Success Guide for TBH Loyalty™ this year.

You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you

Your Recommended Sessions

The sessions we think you’ll find most relevant

Day 1 · 09:55–10:25

Beyond Campaigns: Building CRM Into a Commercial Growth Engine

How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…

Karan Gupta

Day 1 · 09:25–09:55

Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale

How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…

Shama Wilson

Day 1 · 11:35–12:05

How to Build a Growth Marketing Function Grounded in Retention

How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…

Farrukh Zafar

Your Conversation Hub

Engage and Reward Customer

Relevant to proving the commercial impact of loyalty.
Based on your answers, we suggest spending most of your networking time at the Engage and Reward Customer Hub, where you can meet peers working towards similar objectives. Follow the Engage and Reward Customer flag!

Recommended for You

Sponsors and Partners you may like to meet

Adjoe
Recommended

Why Matched

Adjoe fits your objective to increase retention and repeat purchase through rewarded gaming and app engagement.

Loyal Guru
Recommended

Why Matched

For your objective to improve the relevance and personalisation of offers, Loyal Guru's enterprise loyalty platform and promotions engine are particularly relevant.

Playable
Recommended

Why Matched

Worth meeting because its marketing gamification and interactive campaigns could help you drive incremental revenue and basket uplift.

Peer Conversations

People we think you should connect with

Valentyna Romanenko

Sr Director Customer Growth
Decathlon

Why Matched

You and Valentyna Romanenko both identified proving loyalty's incremental commercial impact as a current challenge. Their Sr Director Customer Growth perspective at Decathlon should make this a practical peer exchange.

Conversation Starter

Ask Valentyna how they are approaching proving loyalty's incremental commercial impact at Decathlon and what they would do differently.

Oliver Brunzel

Vice President Business Development & Loyalty
HolidayCheck

Why Matched

Oliver Brunzel is also working through the challenge of securing internal ownership and stakeholder alignment. Their experience as Vice President Business Development & Loyalty at HolidayCheck gives you useful ground to compare approaches.

Conversation Starter

Which measure guides HolidayCheck's CRM decisions? Ask Oliver for an example.

Laura Barnwell

Loyalty Lead
LNER

Why Matched

This match connects you with Laura Barnwell, whose work as Loyalty Lead at LNER is also focused on how to increase retention and repeat purchase.

Conversation Starter

Ask Laura which actions are helping them increase retention and repeat purchase at LNER and how they measure progress.

Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.