Hello
Nisha
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 09:15–09:45
Habits & Hooks: Building for Stickiness
How repeat behaviour is created through product experience and CRM, why retention must be…
Mine Albayrak Avdan; Rebecca Stewart
Your Conversation Hub
Scale Personalisation
Relevant to your priority of increasing customer engagement.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Talon.one
you requested to meet with this partner
Why Matched
Talon.one fits your objective to increase retention and repeat purchase through promotion engine and loyalty rules engine.
Insider
you requested to meet with this partner
Why Matched
For your objective to increase customer engagement and programme usage, Insider's aI customer engagement and journey orchestration are particularly relevant.
Bloomreach
you requested to meet with this partner
Why Matched
Compare Bloomreach's marketing automation with your current way of working.
Peer Conversations
People we think you should connect with
Raquel Cruz Falgueras
Senior CRM Email Marketing Specialist
New Balance
Why Matched
You and Raquel Cruz Falgueras both identified integrating loyalty with CRM, CDP, POS and payment systems as a current challenge. Their Senior CRM Email Marketing Specialist perspective at New Balance should make this a practical peer exchange.
Conversation Starter
Ask Raquel how they are approaching integrating loyalty with CRM, CDP, POS and payment systems at New Balance and what they would do differently.
Jamill Dors
CRM & Member Growth Manager
Swapfiets
Why Matched
Jamill Dors is also working through the challenge of delivering loyalty priorities with limited resources and capacity. Their experience as CRM & Member Growth Manager at Swapfiets gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Swapfiets's CRM decisions? Ask Jamill for an example.
Kitty Santandreu-Römer
Senior CRM and Loyalty Manager
B&B Hotels Germany GmbH
Why Matched
This match connects you with Kitty Santandreu-Römer, whose work as Senior CRM and Loyalty Manager at B&B Hotels Germany GmbH is also focused on how to increase retention and repeat purchase.
Conversation Starter
Ask Kitty which actions are helping them increase retention and repeat purchase at B&B Hotels Germany GmbH and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
