Hello
Raquel
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 10:15–10:35
The CRM Director’s AI Identity Crisis
An account of leading CRM while AI changes tools, expectations and roadmaps faster than teams…
Maria Moreau
Your Conversation Hub
Scale Personalisation
Relevant to improving customer data and the single customer view.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
you requested to meet with this partner
Why Matched
Braze fits your objective to increase retention and repeat purchase through customer engagement platform and journey orchestration.
Eagle Eye
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Eagle Eye's enterprise loyalty platform and promotions are particularly relevant.
Bilendi
Recommended
Why Matched
Worth meeting because its loyalty platform and cRM & automation could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Freek Brouwer
Loyalty Marketeer
KNVB
Why Matched
You and Freek Brouwer both identified improving data quality, identity and the single customer view as a current challenge. Their Loyalty Marketeer perspective at KNVB should make this a practical peer exchange.
Conversation Starter
Ask Freek how they are approaching improving data quality, identity and the single customer view at KNVB and what they would do differently.
Jørgen Sando
Head of Loyalty Performance
Strawberry AS
Why Matched
Jørgen Sando is also working through the challenge of integrating loyalty with CRM, CDP, POS and payment systems. Their experience as Head of Loyalty Performance at Strawberry AS gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Strawberry AS's CRM decisions? Ask Jørgen for an example.
Nisha Nair
CRM Manager
Freeletics GmbH
Why Matched
A relevant peer connection because Nisha Nair shares your challenge around delivering loyalty priorities with limited resources and capacity and brings the perspective of a CRM Manager at Freeletics GmbH.
Conversation Starter
What would Nisha prioritise next in the CRM Manager role at Freeletics GmbH?
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
