Hello
Selen
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 16:15–16:35
The Statistician and the Machine Reloaded
A debate on prediction versus understanding, personalisation versus discovery, convenience…
Eva Molsich; L.A.I.L.A.
Day 2 · 10:15–10:35
The CRM Director’s AI Identity Crisis
An account of leading CRM while AI changes tools, expectations and roadmaps faster than teams…
Maria Moreau
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Your Conversation Hub
Scale Personalisation
Relevant to improving customer data and the single customer view.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Bloomreach
Recommended
Why Matched
Bloomreach fits your objective to increase retention and repeat purchase through customer data activation and personalisation.
Insider
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Insider's aI customer engagement and journey orchestration are particularly relevant.
Bilendi
Recommended
Why Matched
Ask Bilendi for a concrete example of rewards in use.
Peer Conversations
People we think you should connect with
Raquel Cruz Falgueras
Senior CRM Email Marketing Specialist
New Balance
Why Matched
You and Raquel Cruz Falgueras both identified improving data quality, identity and the single customer view as a current challenge. Their Senior CRM Email Marketing Specialist perspective at New Balance should make this a practical peer exchange.
Conversation Starter
Ask Raquel how they are approaching improving data quality, identity and the single customer view at New Balance and what they would do differently.
Pascal Bergevoet
Product Manager CRM
Keesing Media Group
Why Matched
Pascal Bergevoet is also working through the challenge of delivering loyalty priorities with limited resources and capacity. Their experience as Product Manager CRM at Keesing Media Group gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Keesing Media Group's CRM decisions? Ask Pascal for an example.
Freek Brouwer
Loyalty Marketeer
KNVB
Why Matched
This match connects you with Freek Brouwer, whose work as Loyalty Marketeer at KNVB is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Freek which actions are helping them improve the relevance and personalisation of offers at KNVB and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
