Hello
Sophia
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 2 · 10:15–10:35
The CRM Director’s AI Identity Crisis
An account of leading CRM while AI changes tools, expectations and roadmaps faster than teams…
Maria Moreau
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Your Conversation Hub
Scale Personalisation
Relevant to your priority of improving personalisation and relevance.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
you requested to meet with this partner
Why Matched
Braze fits your objective to increase retention and repeat purchase through customer engagement platform and journey orchestration.
Insider
you requested to meet with this partner
Why Matched
For your objective to improve the relevance and personalisation of offers, Insider's aI customer engagement and journey orchestration are particularly relevant.
Epsilon
you requested to meet with this partner
Why Matched
Epsilon offers a different lens on personalisation; test whether it fits your remit.
Peer Conversations
People we think you should connect with
Jip Jip
Head of Engineering Loyalty and Marketing Aquisition
IKEA
Why Matched
You and Jip Jip both identified securing internal ownership and stakeholder alignment as a current challenge. Their Head of Engineering Loyalty and Marketing Aquisition perspective at IKEA should make this a practical peer exchange.
Conversation Starter
Ask Jip how they are approaching securing internal ownership and stakeholder alignment at IKEA and what they would do differently.
Irma Ascione
Global Digital Content Specialist
Dr. Schär AG / SPA
Why Matched
Irma Ascione is also working through the challenge of delivering loyalty priorities with limited resources and capacity. Their experience as Global Digital Content Specialist at Dr. Schär AG / SPA gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Dr. Schär AG / SPA's CRM decisions? Ask Irma for an example.
Ekaterina Sytova
CRM Lifecycle Marketing Manager
Uber
Why Matched
This match connects you with Ekaterina Sytova, whose work as CRM Lifecycle Marketing Manager at Uber is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Ekaterina which actions are helping them improve the relevance and personalisation of offers at Uber and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
