Hello
Tatiana
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Your Conversation Hub
Engage and Reward Customer
Relevant to proving the commercial impact of loyalty.
Based on your answers, we suggest spending most of your networking time at the Engage and Reward Customer Hub, where you can meet peers working towards similar objectives. Follow the Engage and Reward Customer flag!
Recommended for You
Sponsors and Partners you may like to meet
Epsilon
Recommended
Why Matched
Epsilon fits your objective to grow customer lifetime value through loyalty platform & services and customer data & identity.
Capillary
Recommended
Why Matched
For your objective to increase retention and repeat purchase, Capillary's enterprise loyalty platform and loyalty management are particularly relevant.
Bond
Recommended
Why Matched
Worth meeting because its loyalty strategy and programme design could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Caz Yetman
CRM and Personalisation Lead
NESTLE
Why Matched
You and Caz Yetman both identified scaling personalisation without losing relevance as a current challenge. Their CRM and Personalisation Lead perspective at NESTLE should make this a practical peer exchange.
Conversation Starter
Ask Caz how they are approaching scaling personalisation without losing relevance at NESTLE and what they would do differently.
Ezgi Ozer
Global CoE Direct Consumer Activation & 1PD Lead
PepsiCo
Why Matched
Ezgi Ozer is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Global CoE Direct Consumer Activation & 1PD Lead at PepsiCo gives you useful ground to compare approaches.
Conversation Starter
Which measure guides PepsiCo's CRM decisions? Ask Ezgi for an example.
Jill Boonstra
Loyalty Manager
Q8
Why Matched
This match connects you with Jill Boonstra, whose work as Loyalty Manager at Q8 is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Jill which actions are helping them improve the relevance and personalisation of offers at Q8 and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
