Hello
Agustina
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 16:15–16:35
The Statistician and the Machine Reloaded
A debate on prediction versus understanding, personalisation versus discovery, convenience…
Eva Molsich; L.A.I.L.A.
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Bloomreach
you requested to meet with this partner
Why Matched
Bloomreach fits your objective to improve the relevance and personalisation of offers through customer data activation and personalisation.
Talon.one
you requested to meet with this partner
Why Matched
Ask Talon.one for a concrete example of loyalty rules engine in use.
Bond
you requested to meet with this partner
Why Matched
Worth meeting because its loyalty strategy and programme design could help you grow customer lifetime value.
Peer Conversations
People we think you should connect with
Bartosz Żochowski
Head of Loyalty & CRM
Decathlon Poland
Why Matched
You and Bartosz Żochowski both identified scaling personalisation without losing relevance as a current challenge. Their Head of Loyalty & CRM perspective at Decathlon Poland should make this a practical peer exchange.
Conversation Starter
Ask Bartosz how they are approaching scaling personalisation without losing relevance at Decathlon Poland and what they would do differently.
Johannes Fürst
Head of Organization & Analysis | Customer Relations
Lidl International
Why Matched
Johannes Fürst is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Head of Organization & Analysis | Customer Relations at Lidl International gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Lidl International's CRM decisions? Ask Johannes for an example.
Laura Roeloffs
Head of Customer Data & Analytics
Lidl Stiftung & Co. KG
Why Matched
This match connects you with Laura Roeloffs, whose work as Head of Customer Data & Analytics at Lidl Stiftung & Co. KG is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Laura which actions are helping them improve the relevance and personalisation of offers at Lidl Stiftung & Co. KG and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
