Hello
Alejandra
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Your Conversation Hub
Scale Personalisation
Relevant to your priority of increasing customer engagement.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Insider
you requested to meet with this partner
Why Matched
Insider fits your objective to increase customer engagement and programme usage through aI customer engagement and journey orchestration.
Bond
you requested to meet with this partner
Why Matched
For your objective to grow customer lifetime value, Bond's loyalty strategy and programme design are particularly relevant.
Eagle Eye
Recommended
Why Matched
Worth meeting because its enterprise loyalty platform and promotions could help you launch or scale a loyalty programme.
Peer Conversations
People we think you should connect with
Tijn van der Heijden
Manager Select Loyalty Program
Bol
Why Matched
You and Tijn van der Heijden both identified sustaining customer engagement and programme participation as a current challenge. Their Manager Select Loyalty Program perspective at Bol should make this a practical peer exchange.
Conversation Starter
Ask Tijn how they are approaching sustaining customer engagement and programme participation at Bol and what they would do differently.
Hande Günes
Head of CRM
ADDVANCE Consumer Health Group
Why Matched
Hande Günes is also working through the challenge of making the loyalty proposition more distinctive. Their experience as Head of CRM at ADDVANCE Consumer Health Group gives you useful ground to compare approaches.
Conversation Starter
Which measure guides ADDVANCE Consumer Health Group's CRM decisions? Ask Hande for an example.
Milena Bursuc
CRM Activation Specialist
New Balance
Why Matched
This match connects you with Milena Bursuc, whose work as CRM Activation Specialist at New Balance is also focused on how to grow customer lifetime value.
Conversation Starter
Ask Milena which actions are helping them grow customer lifetime value at New Balance and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
