Hello
Almut
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 14:35–15:05
Customers Aren’t Loyal. They’re Efficient.
What drives repeat behaviour in ecommerce when customers compare and switch quickly; the roles…
Tijn van der Heijen
Day 2 · 09:15–09:45
Habits & Hooks: Building for Stickiness
How repeat behaviour is created through product experience and CRM, why retention must be…
Mine Albayrak Avdan; Rebecca Stewart
Day 2 · 09:45–10:15
Did Customers Forget About Loyalty Programs? Or YOU?
Why loyalty programmes need to be continually iterable as customer expectations change, with…
Zsuzsa Kecsmar; Lukas Savetun
Your Conversation Hub
Build Loyalty
Relevant to your focus on stronger, ongoing customer engagement.
Based on your answers, we suggest spending most of your networking time at the Build Loyalty Hub, where you can meet peers working towards similar objectives. Follow the Build Loyalty flag!
Recommended for You
Sponsors and Partners you may like to meet
Bloomreach
you requested to meet with this partner
Why Matched
Bloomreach fits your objective to increase retention and repeat purchase through customer data activation and personalisation.
Adjoe
Recommended
Why Matched
For your objective to increase customer engagement and programme usage, Adjoe's rewarded gaming and app engagement are particularly relevant.
Carlton One
Recommended
Why Matched
Ask Carlton One for a concrete example of incentives in use.
Peer Conversations
People we think you should connect with
Sulhie Rafet
Senior CRM Marketer
NextEnergy
Why Matched
You and Sulhie Rafet both identified sustaining customer engagement and programme participation as a current challenge. Their Senior CRM Marketer perspective at NextEnergy should make this a practical peer exchange.
Conversation Starter
Ask Sulhie how they are approaching sustaining customer engagement and programme participation at NextEnergy and what they would do differently.
Saurabh Nigam
Director Membership
adidas
Why Matched
Saurabh Nigam is also working through the challenge of making the loyalty proposition more distinctive. Their experience as Director Membership at adidas gives you useful ground to compare approaches.
Conversation Starter
Which measure guides adidas's CRM decisions? Ask Saurabh for an example.
Nils Korsvoll
VP Loyalty & CX
Strawberry
Why Matched
This match connects you with Nils Korsvoll, whose work as VP Loyalty & CX at Strawberry is also focused on how to increase retention and repeat purchase.
Conversation Starter
Ask Nils which actions are helping them increase retention and repeat purchase at Strawberry and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
