Hello
Bartosz
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 16:15–16:35
The Statistician and the Machine Reloaded
A debate on prediction versus understanding, personalisation versus discovery, convenience…
Eva Molsich; L.A.I.L.A.
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Capillary
Recommended
Why Matched
Capillary fits your objective to increase retention and repeat purchase through enterprise loyalty platform and loyalty management.
Neoday
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Neoday's loyalty platform and gamification are particularly relevant.
Bilendi
Recommended
Why Matched
Ask Bilendi for a concrete example of rewards in use.
Peer Conversations
People we think you should connect with
Johannes Fürst
Head of Organization & Analysis | Customer Relations
Lidl International
Why Matched
You and Johannes Fürst both identified scaling personalisation without losing relevance as a current challenge. Their Head of Organization & Analysis | Customer Relations perspective at Lidl International should make this a practical peer exchange.
Conversation Starter
Ask Johannes how they are approaching scaling personalisation without losing relevance at Lidl International and what they would do differently.
Ezgi Ozer
Global CoE Direct Consumer Activation & 1PD Lead
PepsiCo
Why Matched
Ezgi Ozer is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Global CoE Direct Consumer Activation & 1PD Lead at PepsiCo gives you useful ground to compare approaches.
Conversation Starter
Which measure guides PepsiCo's CRM decisions? Ask Ezgi for an example.
Jill Boonstra
Loyalty Manager
Q8
Why Matched
This match connects you with Jill Boonstra, whose work as Loyalty Manager at Q8 is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Jill which actions are helping them improve the relevance and personalisation of offers at Q8 and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
