Hello
Carlos
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
2 · 13:55–14:25
More Than an App: Re-imagining Membership at the LEGO Group
How LEGO moved from viewing membership as a CRM channel to treating members as a core brand audience
Aaron Mitchell; Myrthe van Dieijen
2 · 14:55–15:55
A Live Introduction to Applied Consumer Neuroscience — Part 2
A practical workshop on defining a brand North Star and testing it against customer-experience, comm
Dr Simon Moore; David Jenkinson
1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams, prot
Shama Wilson
Your Conversation Hub
Build Loyalty
Relevant to your focus on stronger, ongoing customer engagement.
Based on your answers, we suggest spending most of your networking time at the Build Loyalty Hub, where you can meet peers working towards similar objectives. Follow the Build Loyalty flag!
Recommended for You
Sponsors and Partners you may like to meet
Bilendi
Recommended
Why Matched
Bilendi is relevant to your challenge of how to scale personalisation effectively, giving you a focused area to explore together.
Bloomreach
Recommended
Why Matched
A conversation with Bloomreach could clarify whether personalisation fits your exploring stage.
Braze
Recommended
Why Matched
Braze's lifecycle messaging could support your focus on customer engagement.
Peer Conversations
People we think you should connect with
Tijmen Minneboo
Loyalty Manager
Samsung Electronics
Why Matched
You and Tijmen Minneboo both identified scaling personalisation without losing relevance as a current challenge. Their Loyalty Manager perspective at Samsung Electronics should make this a practical peer exchange.
Conversation Starter
Ask Tijmen how they are approaching scaling personalisation without losing relevance at Samsung Electronics and what they would do differently.
Eline Booij
CRM Marketeer
AS Watson
Why Matched
Eline Booij is also working through the challenge of securing internal ownership and stakeholder alignment. Their experience as CRM Marketeer at AS Watson gives you useful ground to compare approaches.
Conversation Starter
Which measure guides AS Watson's CRM decisions? Ask Eline for an example.
Nora Ewers
Expert CRM
Atolls Germany GmbH
Why Matched
A relevant peer connection because Nora Ewers shares your challenge around sustaining customer engagement and programme participation and brings the perspective of a Expert CRM at Atolls Germany GmbH.
Conversation Starter
Ask Nora where Atolls Germany GmbH has faced the hardest customer trade-off.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
