Hello
Carolien
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Bilendi
Recommended
Why Matched
Bilendi fits your objective to increase retention and repeat purchase through loyalty platform and cRM & automation.
Insider
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Insider's aI customer engagement and journey orchestration are particularly relevant.
Bloomreach
Recommended
Why Matched
Worth meeting because its customer data activation and personalisation could help you capture richer first-party customer data.
Peer Conversations
People we think you should connect with
Javier Guemes
Global Procurement Category Leader
Philip Morris International
Why Matched
You and Javier Guemes both identified proving loyalty's incremental commercial impact as a current challenge. Their Global Procurement Category Leader perspective at Philip Morris International should make this a practical peer exchange.
Conversation Starter
Ask Javier how they are approaching proving loyalty's incremental commercial impact at Philip Morris International and what they would do differently.
Caz Yetman
CRM and Personalisation Lead
NESTLE
Why Matched
Caz Yetman is also working through the challenge of scaling personalisation without losing relevance. Their experience as CRM and Personalisation Lead at NESTLE gives you useful ground to compare approaches.
Conversation Starter
Which measure guides NESTLE's CRM decisions? Ask Caz for an example.
Ezgi Ozer
Global CoE Direct Consumer Activation & 1PD Lead
PepsiCo
Why Matched
This match connects you with Ezgi Ozer, whose work as Global CoE Direct Consumer Activation & 1PD Lead at PepsiCo is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Ezgi which actions are helping them improve the relevance and personalisation of offers at PepsiCo and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
