Hello

Ekaterina

Here's your personalised Success Guide for TBH Loyalty™ this year.

You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you

Your Recommended Sessions

The sessions we think you’ll find most relevant

Day 1 · 09:25–09:55

Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale

How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…

Shama Wilson

Day 1 · 14:05–14:35

1 Loyalty Program, 20 Brands

Five major trends from global loyalty programme operators, brought to life through Greene King’s…

Rob Pellow; Paul Foster

Day 2 · 10:15–10:35

The CRM Director’s AI Identity Crisis

An account of leading CRM while AI changes tools, expectations and roadmaps faster than teams…

Maria Moreau

Your Conversation Hub

Scale Personalisation

Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!

Recommended for You

Sponsors and Partners you may like to meet

Braze
you requested to meet with this partner

Why Matched

Braze fits your objective to increase retention and repeat purchase through customer engagement platform and journey orchestration.

Bloomreach
Recommended

Why Matched

For your objective to improve the relevance and personalisation of offers, Bloomreach's customer data activation and personalisation are particularly relevant.

Insider
Recommended

Why Matched

Ask Insider for a concrete example of cdp in use.

Peer Conversations

People we think you should connect with

Kimberly Koch

Category Manager
ING

Why Matched

You and Kimberly Koch both identified scaling personalisation without losing relevance as a current challenge. Their Category Manager perspective at ING should make this a practical peer exchange.

Conversation Starter

Ask Kimberly how they are approaching scaling personalisation without losing relevance at ING and what they would do differently.

Celina Donner

Digital Operations Manager
Peek & Cloppenburg KG Hamburg

Why Matched

Celina Donner is also working through the challenge of delivering loyalty priorities with limited resources and capacity. Their experience as Digital Operations Manager at Peek & Cloppenburg KG Hamburg gives you useful ground to compare approaches.

Conversation Starter

Which measure guides Peek & Cloppenburg KG Hamburg's CRM decisions? Ask Celina for an example.

Liza Van Roey

Head of CRM & Loyalty
Eurostar

Why Matched

A relevant peer connection because Liza Van Roey shares your challenge around securing internal ownership and stakeholder alignment and brings the perspective of a Head of CRM & Loyalty at Eurostar.

Conversation Starter

Ask Liza where Eurostar has faced the hardest customer trade-off.

Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.