Hello
Eugénie
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 11:35–12:05
Every Visit Counts: Merging Stored Value Mechanics into Loyalty Ecosystems
How stored value can become part of the loyalty engine to encourage more frequent visits…
Stuart Boon; Ben Jones
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Eagle Eye
Recommended
Why Matched
Eagle Eye fits your objective to increase retention and repeat purchase through enterprise loyalty platform and promotions.
Bilendi
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Bilendi's loyalty platform and cRM & automation are particularly relevant.
Loyal Guru
Recommended
Why Matched
Ask Loyal Guru for a concrete example of gamification in use.
Peer Conversations
People we think you should connect with
Kamil Łaski
Senior Membership Operations Specialist
Decathlon Poland
Why Matched
You and Kamil Łaski both identified scaling personalisation without losing relevance as a current challenge. Their Senior Membership Operations Specialist perspective at Decathlon Poland should make this a practical peer exchange.
Conversation Starter
Ask Kamil how they are approaching scaling personalisation without losing relevance at Decathlon Poland and what they would do differently.
Louise Haegg
Member Benefits and Rewards Specialist
ASICS
Why Matched
Louise Haegg is also working through the challenge of proving loyalty's incremental commercial impact. Their experience as Member Benefits and Rewards Specialist at ASICS gives you useful ground to compare approaches.
Conversation Starter
Which measure guides ASICS's CRM decisions? Ask Louise for an example.
Sevval Budak
Loyalty Programme Implementer
Shell
Why Matched
A relevant peer connection because Sevval Budak shares your challenge around sustaining customer engagement and programme participation and brings the perspective of a Loyalty Programme Implementer at Shell.
Conversation Starter
Ask Sevval where Shell has faced the hardest customer trade-off.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
