Hello
joey
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 12:15–12:45
How Gamification Has Helped Co-op Engage Members Across Its Membership Strategy
How Co-op and Playable developed and tested gamified experiences at scale, including practical…
Andreas Fabricius; Laura Edwards
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Talon.one
you requested to meet with this partner
Why Matched
Talon.one fits your objective to improve the relevance and personalisation of offers through promotion engine and loyalty rules engine.
Bloomreach
you requested to meet with this partner
Why Matched
Bloomreach offers a different lens on personalisation; test whether it fits your remit.
Adjoe
you requested to meet with this partner
Why Matched
Worth meeting because its rewarded gaming and app engagement could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Miene Vandenbussche
CRM Manager
TUI
Why Matched
You and Miene Vandenbussche both identified scaling personalisation without losing relevance as a current challenge. Their CRM Manager perspective at TUI should make this a practical peer exchange.
Conversation Starter
Ask Miene how they are approaching scaling personalisation without losing relevance at TUI and what they would do differently.
Yolaine Chabernaud-Petiteau
Product area manager Loyalty
IKEA
Why Matched
Yolaine Chabernaud-Petiteau is also working through the challenge of sustaining customer engagement and programme participation. Their experience as Product area manager Loyalty at IKEA gives you useful ground to compare approaches.
Conversation Starter
Which measure guides IKEA's CRM decisions? Ask Yolaine for an example.
Anna Lazarenko
CRM Manager, Lifecycle
Crocs
Why Matched
This match connects you with Anna Lazarenko, whose work as CRM Manager, Lifecycle at Crocs is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Anna which actions are helping them improve the relevance and personalisation of offers at Crocs and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
