Hello

Julie

Here's your personalised Success Guide for TBH Loyalty™ this year.

You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you

Your Recommended Sessions

The sessions we think you’ll find most relevant

Day 1 · 09:55–10:25

Beyond Campaigns: Building CRM Into a Commercial Growth Engine

How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…

Karan Gupta

Day 1 · 14:05–14:35

1 Loyalty Program, 20 Brands

Five major trends from global loyalty programme operators, brought to life through Greene King’s…

Rob Pellow; Paul Foster

Day 2 · 13:55–14:25

More Than an App: Re-imagining Membership at the LEGO Group

How LEGO moved from viewing membership as a CRM channel to treating members as a core brand…

Aaron Mitchell; Myrthe van Dieijen

Your Conversation Hub

Scale Personalisation

Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!

Recommended for You

Sponsors and Partners you may like to meet

Insider
you requested to meet with this partner

Why Matched

Insider fits your objective to increase retention and repeat purchase through aI customer engagement and journey orchestration.

Talon.one
you requested to meet with this partner

Why Matched

Ask Talon.one for a concrete example of loyalty rules engine in use.

Bond
you requested to meet with this partner

Why Matched

Worth meeting because its loyalty strategy and programme design could help you grow customer lifetime value.

Peer Conversations

People we think you should connect with

Celina Donner

Digital Operations Manager
Peek & Cloppenburg KG Hamburg

Why Matched

You and Celina Donner both identified scaling personalisation without losing relevance as a current challenge. Their Digital Operations Manager perspective at Peek & Cloppenburg KG Hamburg should make this a practical peer exchange.

Conversation Starter

Ask Celina how they are approaching scaling personalisation without losing relevance at Peek & Cloppenburg KG Hamburg and what they would do differently.

Zaid Khatib

Loyalty Strategy Specialist
Qatar Airways

Why Matched

Zaid Khatib is also working through the challenge of making the loyalty proposition more distinctive. Their experience as Loyalty Strategy Specialist at Qatar Airways gives you useful ground to compare approaches.

Conversation Starter

Which measure guides Qatar Airways's CRM decisions? Ask Zaid for an example.

Elena Frangi

Head of Global CRM & Loyalty
KIKO Milano

Why Matched

This match connects you with Elena Frangi, whose work as Head of Global CRM & Loyalty at KIKO Milano is also focused on how to increase retention and repeat purchase.

Conversation Starter

Ask Elena which actions are helping them increase retention and repeat purchase at KIKO Milano and how they measure progress.

Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.