Hello
Junhui
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:25–09:55
Shama’s Loyalty Playbook: Building Strategy, Mobilising Teams & Personalising at Scale
How to evolve a legacy loyalty scheme, secure stakeholder and PLC-board buy-in, mobilise teams…
Shama Wilson
Day 1 · 12:20–12:50
The Engineering Decisions No One Talks About in Loyalty
The engineering realities behind scaling a global loyalty proposition, including trade-offs…
Jip Koudijs
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Insider
you requested to meet with this partner
Why Matched
Insider fits your objective to improve the relevance and personalisation of offers through aI customer engagement and journey orchestration.
Bloomreach
you requested to meet with this partner
Why Matched
Bloomreach offers a different lens on personalisation; test whether it fits your remit.
Braze
you requested to meet with this partner
Why Matched
Worth meeting because its customer engagement platform and journey orchestration could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Alexandra den Hartog
CCO
Swapfiets
Why Matched
You and Alexandra den Hartog both identified integrating loyalty with CRM, CDP, POS and payment systems as a current challenge. Their CCO perspective at Swapfiets should make this a practical peer exchange.
Conversation Starter
Ask Alexandra how they are approaching integrating loyalty with CRM, CDP, POS and payment systems at Swapfiets and what they would do differently.
Cedric Van Nijverseel
CRM Team Lead
Nederlandse Loterij
Why Matched
Cedric Van Nijverseel is also working through the challenge of scaling personalisation without losing relevance. Their experience as CRM Team Lead at Nederlandse Loterij gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Nederlandse Loterij's CRM decisions? Ask Cedric for an example.
Anna Lazarenko
CRM Manager, Lifecycle
Crocs
Why Matched
This match connects you with Anna Lazarenko, whose work as CRM Manager, Lifecycle at Crocs is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Anna which actions are helping them improve the relevance and personalisation of offers at Crocs and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
