Hello
Maddie
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 09:15–09:45
Habits & Hooks: Building for Stickiness
How repeat behaviour is created through product experience and CRM, why retention must be…
Mine Albayrak Avdan; Rebecca Stewart
Your Conversation Hub
Scale Personalisation
Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
Recommended
Why Matched
Braze fits your objective to increase retention and repeat purchase through customer engagement platform and journey orchestration.
Insider
Recommended
Why Matched
For your objective to improve the relevance and personalisation of offers, Insider's aI customer engagement and journey orchestration are particularly relevant.
Neoday
Recommended
Why Matched
Worth meeting because its loyalty platform and gamification could help you increase customer engagement and programme usage.
Peer Conversations
People we think you should connect with
Yolaine Chabernaud-Petiteau
Product area manager Loyalty
IKEA
Why Matched
You and Yolaine Chabernaud-Petiteau both identified scaling personalisation without losing relevance as a current challenge. Their Product area manager Loyalty perspective at IKEA should make this a practical peer exchange.
Conversation Starter
Ask Yolaine how they are approaching scaling personalisation without losing relevance at IKEA and what they would do differently.
Anna Lazarenko
CRM Manager, Lifecycle
Crocs
Why Matched
Anna Lazarenko is also working through the challenge of sustaining customer engagement and programme participation. Their experience as CRM Manager, Lifecycle at Crocs gives you useful ground to compare approaches.
Conversation Starter
Which measure guides Crocs's CRM decisions? Ask Anna for an example.
Alina Cahill
Head of product – Loyalty
Zalando
Why Matched
This match connects you with Alina Cahill, whose work as Head of product - Loyalty at Zalando is also focused on how to improve the relevance and personalisation of offers.
Conversation Starter
Ask Alina which actions are helping them improve the relevance and personalisation of offers at Zalando and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
