Hello
Mats
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 09:55–10:25
Beyond Campaigns: Building CRM Into a Commercial Growth Engine
How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…
Karan Gupta
Day 1 · 11:05–11:35
From Rebates to Relationships: What I've Learned Leading B2B Loyalty Across Industries
Practical lessons from leading B2B loyalty across industries, including longer buying cycles…
Kelly Ammerlaan
Day 1 · 14:05–14:35
1 Loyalty Program, 20 Brands
Five major trends from global loyalty programme operators, brought to life through Greene King’s…
Rob Pellow; Paul Foster
Your Conversation Hub
Scale Personalisation
Relevant to improving customer data and the single customer view.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!
Recommended for You
Sponsors and Partners you may like to meet
Braze
you requested to meet with this partner
Why Matched
Braze fits your objective to improve the relevance and personalisation of offers through customer engagement platform and journey orchestration.
Adjoe
you requested to meet with this partner
Why Matched
For your objective to increase customer engagement and programme usage, Adjoe's rewarded gaming and app engagement are particularly relevant.
Talon.one
you requested to meet with this partner
Why Matched
With Talon.one, examine personalised incentives and ask for evidence of its practical impact.
Peer Conversations
People we think you should connect with
Tijn van der Heijden
Manager Select Loyalty Program
Bol
Why Matched
You and Tijn van der Heijden both identified making the loyalty proposition more distinctive as a current challenge. Their Manager Select Loyalty Program perspective at Bol should make this a practical peer exchange.
Conversation Starter
Ask Tijn how they are approaching making the loyalty proposition more distinctive at Bol and what they would do differently.
Oriana van den Broek
Senior Data Translator (CRM team)
A.S. Watson
Why Matched
Oriana van den Broek is also working through the challenge of improving data quality, identity and the single customer view. Their experience as Senior Data Translator (CRM team) at A.S. Watson gives you useful ground to compare approaches.
Conversation Starter
Which measure guides A.S. Watson's CRM decisions? Ask Oriana for an example.
Kelly Ammerlaan
Global loyalty manager
BDR Thermea
Why Matched
This match connects you with Kelly Ammerlaan, whose work as Global loyalty manager at BDR Thermea is also focused on how to grow customer lifetime value.
Conversation Starter
Ask Kelly which actions are helping them grow customer lifetime value at BDR Thermea and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
