Hello
Rebecca
Here's your personalised Success Guide for TBH Loyalty™ this year.
You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you
Your Recommended Sessions
The sessions we think you’ll find most relevant
Day 1 · 11:35–12:05
How to Build a Growth Marketing Function Grounded in Retention
How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…
Farrukh Zafar
Day 2 · 09:45–10:15
Did Customers Forget About Loyalty Programs? Or YOU?
Why loyalty programmes need to be continually iterable as customer expectations change, with…
Zsuzsa Kecsmar; Lukas Savetun
Day 2 · 14:55–15:55
A Live Introduction to Applied Consumer Neuroscience — Part 2
A practical workshop on defining a brand North Star and testing it against customer-experience, comm
Dr Simon Moore; David Jenkinson
Your Conversation Hub
Engage and Reward Customer
Relevant to proving the commercial impact of loyalty.
Based on your answers, we suggest spending most of your networking time at the Engage and Reward Customer Hub, where you can meet peers working towards similar objectives. Follow the Engage and Reward Customer flag!
Recommended for You
Sponsors and Partners you may like to meet
Adjoe
Recommended
Why Matched
Adjoe fits your objective to increase retention and repeat purchase through rewarded gaming and app engagement.
Playable
Recommended
Why Matched
With Playable, examine interactive campaigns and ask for evidence of its practical impact.
Antavo
Recommended
Why Matched
Ask Antavo for a concrete example of promotions & incentives in use.
Peer Conversations
People we think you should connect with
Iris van Hees
Head of CRM & Loyalty
Samsung Electronics Benelux
Why Matched
You and Iris van Hees both identified proving loyalty's incremental commercial impact as a current challenge. Their Head of CRM & Loyalty perspective at Samsung Electronics Benelux should make this a practical peer exchange.
Conversation Starter
Ask Iris how they are approaching proving loyalty's incremental commercial impact at Samsung Electronics Benelux and what they would do differently.
Saurabh Nigam
Director Membership
adidas
Why Matched
Saurabh Nigam is also working through the challenge of sustaining customer engagement and programme participation. Their experience as Director Membership at adidas gives you useful ground to compare approaches.
Conversation Starter
Which measure guides adidas's CRM decisions? Ask Saurabh for an example.
Katiana Reeh
Consumer Lifecycle and Engagement Manager
ASICS
Why Matched
This match connects you with Katiana Reeh, whose work as Consumer Lifecycle and Engagement Manager at ASICS is also focused on how to increase retention and repeat purchase.
Conversation Starter
Ask Katiana which actions are helping them increase retention and repeat purchase at ASICS and how they measure progress.
Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.
