Iris van Hees
Head of CRM & Loyalty
Samsung Electronics Benelux
Why Matched
You and Iris van Hees both identified integrating loyalty with CRM, CDP, POS and payment systems as a current challenge. Their Head of CRM & Loyalty perspective at Samsung Electronics Benelux should make this a practical peer exchange.
Conversation Starter
Ask Iris how they are approaching integrating loyalty with CRM, CDP, POS and payment systems at Samsung Electronics Benelux and what they would do differently.