Hello

Vincent

Here's your personalised Success Guide for TBH Loyalty™ this year.

You told us your loyalty objectives, biggest challenges and the solutions you’re exploring.
We’ve used what you shared to recommend the sessions, partners and peer conversations
most relevant to you

Your Recommended Sessions

The sessions we think you’ll find most relevant

Day 1 · 09:55–10:25

Beyond Campaigns: Building CRM Into a Commercial Growth Engine

How CRM can be rebuilt as a commercial growth engine by aligning people, process and technology…

Karan Gupta

Day 1 · 11:35–12:05

How to Build a Growth Marketing Function Grounded in Retention

How growth marketing can work across lifecycle journeys, experimentation, in-app experiences…

Farrukh Zafar

Day 1 · 14:05–14:35

1 Loyalty Program, 20 Brands

Five major trends from global loyalty programme operators, brought to life through Greene King’s…

Rob Pellow; Paul Foster

Your Conversation Hub

Scale Personalisation

Relevant to your challenge of delivering personalisation at scale.
Based on your answers, we suggest spending most of your networking time at the Scale Personalisation Hub, where you can meet peers working towards similar objectives. Follow the Scale Personalisation flag!

Recommended for You

Sponsors and Partners you may like to meet

Capillary
you requested to meet with this partner

Why Matched

Capillary fits your objective to increase retention and repeat purchase through enterprise loyalty platform and loyalty management.

Talon.one
you requested to meet with this partner

Why Matched

For your objective to improve the relevance and personalisation of offers, Talon.one's promotion engine and loyalty rules engine are particularly relevant.

Comarch
you requested to meet with this partner

Why Matched

Worth meeting because its enterprise loyalty platform and programme management could help you grow customer lifetime value.

Peer Conversations

People we think you should connect with

Maddie Hight

Ecommerce Manager
O My Bag Amsterdam

Why Matched

You and Maddie Hight both identified scaling personalisation without losing relevance as a current challenge. Their Ecommerce Manager perspective at O My Bag Amsterdam should make this a practical peer exchange.

Conversation Starter

Ask Maddie how they are approaching scaling personalisation without losing relevance at O My Bag Amsterdam and what they would do differently.

Anna Lazarenko

CRM Manager, Lifecycle
Crocs

Why Matched

Anna Lazarenko is also working through the challenge of sustaining customer engagement and programme participation. Their experience as CRM Manager, Lifecycle at Crocs gives you useful ground to compare approaches.

Conversation Starter

Which measure guides Crocs's CRM decisions? Ask Anna for an example.

Alina Cahill

Head of product – Loyalty
Zalando

Why Matched

This match connects you with Alina Cahill, whose work as Head of product - Loyalty at Zalando is also focused on how to improve the relevance and personalisation of offers.

Conversation Starter

Ask Alina which actions are helping them improve the relevance and personalisation of offers at Zalando and how they measure progress.

Use your guide to find the right sessions, people and conversations — and make your time at TBH Loyalty™ count.